Designing
Customer-Obsessed
Businesses at Scale.

Devotx consults with and advises leadership teams to design AI-enabled operating models that turn operational performance into measurable customer experience and growth.

Meet Jonathan

Devotx is led by Jonathan Shaver, a proven founder and operator with a successful exit and a track record of building and scaling customer-obsessed businesses.

Founder & CEO, StrategIQ Commerce — enterprise logistics platform
Acquired at a premium by an AI company for its high-value customer base
Led transformation into an AI-enabled visibility and audit platform
96%
Customer Retention
94%
Employee Retention
MEET DEVOTX: HUMAN + AI PRESENCE

Advisory Scaled Through AI Presence

Devotx is built on a simple idea.
The best advisory relationships are built on
trust, clarity, and connection.

We believe customers are the most important element in every business.

Devotx helps leadership teams design a sticky and indispensible customer experience–and scale it through AI and operating models.
how we think

The Orbit Transformation Model

Devotx removes operational friction to create trust – and scale it.
orbit-transformation-model
step 01
Friction
Operational inefficiencies show-up in negative customer experiences
step 02
Feeling
That tough experience degrades the customer’s trust and confidence
step 03
Flywheel
Devotx fixes what’s behind the experience to make trust measureable, repeatable, and scaleable with AI.

Built From Experience, Not Theory

For more than 25 years, Jonathan built and scaled a high-performing, technology-driven enterprise anchored in a deep commitment to customer obsession. By developing and operationalizing sophisticated customer-centric metrics, he established a clear, data-informed view into both customer health and overall business performance—enabling smarter decision-making, stronger retention, and sustained growth.

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96% Customer Retention

AI-icon

Proven AI + Operations Transformation

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Deep Logistics + CX Expertise

Testimonial

Testimonials

Here’s what they shared about their experience working with Jonathan
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“I’ve known Jonathan for nearly two decades—as a customer, colleague, and now as COO at Loop. I worked directly with him over the past two years and partnered with him across multiple companies prior. His unwavering commitment to customers, combined with his ability to bring innovative technology solutions to market, is what continues to set him apart—and why I’ve chosen to work alongside him.”

Dana Barrette

COO, Loop
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“Jonathan has been an invaluable advisor as I grow my startup. His deep experience, combined with a sharp focus on customer service, business development, and AI, makes him someone I actively choose to work with.”

Risa Morimoto

Founder and CEO, Kaizen AI
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“I partnered with Jonathan across three different companies, often in a Chief Supply Chain Officer role. He was consistently reliable, deeply engaged, and results-driven. Simply put—he showed up, delivered value, and helped us achieve measurable outcomes every time.”

Christopher Halkyard

SVP, Distribution & Logistics, Eileen Fisher
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“Jonathan has been a trusted partner to me across multiple organizations. He was always a go-to vendor, and later, as I moved into consulting, a go-to resource for industry insight and strategic perspective. His commitment to customers—paired with his focus on applying emerging technologies—makes him a valuable partner in any environment.”

Patrick Ringston

COO, Bergen Logistics
WHERE HUMAN + AI MEET

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